“I don’t build to have clients. I have clients so I can build”
Saturday, October 24, 2009 - UB Marketing
One of Ayn Rand’s most iconic characters is Atlas Shrugged’s John Galt. He represents the idealistic counterpoint to the social structures. He was a true developer and a man motivated only by his own passion… He was a fearless slave of his own beliefs.
When it comes to our team, we like to think of ourselves as the modern John Galts of poker: we don’t provide a poker experience to have clients, we have clients so we can provide a poker experience. That’s our mantra. We’re unafraid of scaring the hell out of everyone with our ideas as long as they bloom from our souls’ depths. Poker is the blood in our veins; therefore, all of our actions are benefic for poker.
A brand management position is definitely not for the bleachers. Our marketing team is packed with people full of zeal. We’re the kind that zig when all the rest zag. It’s not always easy –that’s a fact– it’s simple to get dragged into the abyss of routine. When that happens, it’s not hard to see the light again. All we need to do is look inside ourselves and we’re back on track. We just remember how infatuated we are with the poker lifestyle and, suddenly, a new radiance bathes the usual, making it unusual.
We work very hard to break the mold. We live in difficult times where planet Earth turns faster every day. People run in circles, attend their daily chores, close deals, walk by and… forget to dream. We don’t. We dream all day long and that’s what sets us apart. Every single thing in life starts as a dream. Think about it! An engineer dreamed the computer you’re using. The building you’re in was the idea of an architect. Your clothes were sketched by some fashionista. It all starts as a dream driven by something way bigger than money.
So, feel happy to be part of a community that isn’t assembled around the idea of milking your cash out. You can be proud of being part of UltimateBet, a brand that cares for poker. Our absolute goal isn’t to please you. We’re at the service of poker. If poker runs through your system, then –ultimately– we’re also serving you.
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Tags: atlas shrugged, ayn rand, brand, Marketing, poker passion, ultimatebet
