Good for the Game
Sunday, October 25, 2009 - Gene Bromberg
The final table of the 2009 World Series of Poker Main Event is just two weeks away, and as always there’s been quite a bit of discussion about who would be the “best” champion for poker. Which player among the November Nine would do the most to boost poker’s popularity, push the game further into the mainstream, maybe even help trigger a second poker boom. I think that expecting so much from the new World Champion is more than a bit unrealistic–when Jerry Yang won the title in 2007 he gave a poignant and heartfelt speech about his escape fro Laos and his faith that gave me goosebumps. “This is going to play so well with people who don’t follow poker,” I thought at the time. I thought that Yang had the chance to be a transformational figure, a deeply religious family man who loved poker and was going to donate a big chunk of his winnings to charity. You can’t make up a story like that.
The problem was ESPN only showed about five seconds of so of Yang’s speech. His story really didn’t get out into the mainstream, and Yang didn’t play all that many events and so faded from the scene, though he was always a gracious champion and a friendly and accommodating person. Expecting Yang, or Peter Eastgate, or really any person that Lady Luck picks at random and anoints as the Main Event champion to take up poker’s cause and lead us all to the promised land is, as I said, unrealistic.
This year, however, might be a bit different.
Because there is a player among the November Nine with the stature to put poker on his shoulders and carry it with him into the limelight. That player, of course, is Phil Ivey. Already considered by most the best poker player in the world and already having won two bracelets this year, Ivey marched through the Main Event field and made the final table, to the delight of just about everyone involved with poker. My colleagues in the poker media thought that having a famous pro like Ivey at the final table would boost the TV ratings through the roof (and so far ESPN’s numbers for their Main Event coverage have been very good) and would attract the attention of the big media outlets. That also has happened, as this week Ivey appeared on the cover of ESPN the Magazine and was the subject of a long feature story by Chad Millman.
Whether any media companies outside the ESPN umbrella will join in hyping the November Nine and Phil Ivey remains to be seen. Ivey has typically shunned the spotlight, rarely giving interviews and not opening up much to those he does speak to. But that’s changed in the last few months, as he’s done a number of lengthy interviews with various sites and let Millman follow him around during a whirlwind gambling trip. In a chat he did with ESPN readers Millman was asked about Ivey coming out of his shell with the media this is how he replied:
(Ivey’s) answer was that he feels like he’s getting older and has a sense of history for the game and realizes the relevance of him making the final table. So if this is a chance to spread the word about poker, he’s going to take it.
You couldn’t ask for a better attitude from a future World Champion, and hardly a better story that Ivey’s. He started playing in Atlantic City before he could legally enter a casino, using a fake ID that gave his name as “Jerome”. He played so much, was at the tables for so many marathon sessions, that the dealers nicknamed him “No Home Jerome”. Ivey has talked about playing 18 hours a day, going broke, raising a stake to get back into the game, and learning. Now he’s considered the best in the world and lives a life more akin to a rock star than a poker player. It’s a story that you’d think would appeal to a mass audience.
And of course to the poker audience Ivey is a god, already a member of the pantheon with a chance in November to capture the only prize that has so far eluded him–the title of World Champion. Should he win the Main Event Ivey’s resume would truly be staggering. It would be his eighth WSOP bracelet–and his first in Hold-Em. He would become the all-time tournament money leader (which he’ll still become should he finish sixth or better). He’s made 8 WPT final tables and won one WPT title. And all this from a player who’s best known as a cash player. Ivey’s exploits in Bobby’s Room at the Bellagio are the stuff of legend (both urban and real) and, oh yeah, he’s also one of the biggest winners in the super-nosebleed online cash games. And then there’s the exploit that cements his status as an immortal, his heads-up battle with billionaire Andy Beal. Beal played a group of high-stakes pros in the biggest cash game of all time (the subject of Michael Craig’s outstanding book The Professor, the Banker and the Suicide King) and when he returned to Vegas for a second shot he won $10 million off the pros who formed a consortium called The Corporation. Ten million is a huge sum, even for those deep-pocketed pros, and they brought in Ivey to try to turn the tide. Playing heads-up limit Hold-Em, Ivey won a mind-boggling $16 million from Beal and moved the billionaire to give up the game once again.
I honestly don’t know if Phil Ivey winning the Main Event will do much to push poker into the mainstream, I don’t know if Nike will come calling and make him their next signature personality. Ivey is sometimes called “The Tiger Woods of Poker”, though in the past the comparison was a lazy one raised more because they’re both African-American. But if Ivey wins the Main Event he could, like Tiger, become bigger than the game itself. And this is where I think Ivey winning the Main Event could indeed have a lasting effect on the game. Poker players often posssess sizable egos and they aren’t shy about telling people (including themselves) how great they are. There’s a huge crop of young hotshots out there and more come onto the scene every year. For those whose ambition matches their talent and ego, for those who truly want to become the greatest player in the world, they’ll have to try to eclipse Phil Ivey. And that, needless to say, is a daunting task.
In poker there are lots of players who look down on tournaments (or donkaments, as they call them), but it’s harder to do so when the biggest tournament money-winner is Ivey. He’s won bracelets in a variety of games, so mixed-game expertise is a must. And you have to be an absolute monster in both live and online cash games. There aren’t many players who would consciously set themselves up for that sort of challenge, but those who do aspire to that sort of greatness could be the personalities who drive the game forward for decades. Ivey himself is only 33 years old–the scary thing is that he’s likely to get better over time. Phil Hellmuth still has decades left in his career and he often talks about how he’s trying to make history with every tournament he plays. Of course it’s intimidating for a 21-year-old to contemplate winning eleven bracelets with the huge fields we see today, but poker is a game for the long haul, and a player with the proper perspective and the desire to be one of the greats has a path to follow.
I don’t know that I’ll be rooting for Phil Ivey come November. For one thing Ivey represents another online poker site that I’m professionally obligated to do battle with. For another, hasn’t Ivey won enough? There are other players who could use the money more, who might never otherwise enjoy the supernova of attention that will be lavished on the Main Event champion. But if Ivey does win I’ll be very interested to see how it all plays out, how the world at large looks upon this enigmatic superstar. I’d also be interested to know if Ivey wonders about these questions. If he does, maybe he’s human after all.
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October 26th, 2009 at 2:49 pm
Great article. Exciting read from top to bottom. Certainly gives those in the industry something to think about.