The New UB – Raise. Stack. Own.
Tuesday, November 17, 2009 - UB Marketing
I think my co-worker said it best when interpreting our new tagline:
“What is poker? Poker is a game of skill, a game of strategy, patience and controlled aggression, a game where you must exploit your opponents weaknesses and make sure you don’t have any. Poker is an individual game where you want to destroy everybody else at the table, poker is war. I will raise you. I will stack you. I will own you. – This is how winning players approach the game, no mercy.”
This is the mentality of our company and how we will forever be moving forward to give our players the tools they need to own their opponents. So, why re-brand, you ask? Well, we knew we weren’t doing our players justice the way we were in the past. It’s time for us to step up our game and really set ourselves apart from the other poker rooms. We’ve pumped up our software and tournament schedule and created an environment and community like no other.
We’ve spent the last I-don’t-know-how-many months working on a new company direction and learning from our players. We’ve research, tweaked, tested and launched a new brand and company focus that revolves around our players. We’re launching a poker news show on FSN called Poker2Nite and will be reporting on poker live and online so you won’t miss a beat. It’s hosted by our own Team UB pro Joe Sebok and Scott Huff, the poker journalist, who calls it like he sees it and stirs up some controversy.
Every move we make from here on out will be with our players in mind and we’ll be dealing directly with you guys to help shape what you see and interact with every day. We’re listening and want feedback on our new stuff right here on our blog. Please comment, share and let us know how you’re liking or disliking our new direction.
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November 17th, 2009 at 8:19 pm
I like the new interface, but you need to still show the current balance in the lobby. I don’t want to have to open up the cashier everytime I want to see how much I have left.
November 18th, 2009 at 7:22 am
Totally agree with capoltorta1, really need to show my total balance in the lobby.
November 18th, 2009 at 1:55 pm
I like the color variety. The spade or heart or B is a nice touch too, but I can distinguish it.
November 18th, 2009 at 10:01 pm
The New Brand is great UB’ Hope we don’t have to face a huge remodeling in the near future and it seems like there are less small stakes cash table available than before.
I haven’t seen all the changes yet so looks like I will be in for a new adventure each time I go to the tables. Oh
one suggestion keep the table top color solid much easier to see cards and especially the money when it going in.
November 19th, 2009 at 2:15 pm
Thanks for your comments and enthusiasm. We’ll definitely take your comments into consideration for the future.
November 19th, 2009 at 2:16 pm
Thanks for your comments, we are excited about our new logo and how well-received it has been. Good luck at the tables.
November 19th, 2009 at 2:20 pm
We are looking into bringing this back for future releases but can’t say when that will be. Thanks for your comments and we value your opinion.
November 19th, 2009 at 2:22 pm
Thanks for the enthusiasm about the new software and yes, we’re looking to add the account balance back into the lobby. Feel free to comment further, we are always open to feedback from our players.
November 19th, 2009 at 10:03 pm
[...] forgive me a little chuckle when reading the explanation of the new slogan “Raise. Stack. Own.” on the UB blog: “I will raise you. I will stack you. I will own you. — This is how winning players [...]