New UB TV Commercials
Thursday, November 12, 2009 - UB Marketing
A few of us from the creative team spent the week in LA, CA for the shooting and production of our upcoming TV spots. I of course can’t fill you in on too much detail until they come out but it was a great experience with the team and production company we worked with. The process was great leading up to the shooting days, an awesome change from experiences we’ve had in the past.
The funniest part about the week was seeing us warm-weathered folks freezing our you-know-whats off in LA in the evening. The night we arrived and the following night during shooting it was 40 degrees and crazy-windy. Yikes! Good thing we had space heaters and blankets.
It’s amazing how much work and coordination goes into three :30 TV spots. I mean, after all is said and done, I imagine the total number of man hours spent on these were over the 1,000 hour mark. CRAZY! With the creative team, marketing and brand team, agency, production company and all the editing I was amazed to see these spots come together so well. These will for sure be the best TV ads we’ve ever had, and I can’t wait to share.
While we’re on the topic of great TV ads, I’d like to share a few of my recent favorites:
Bisquick – Keep Your Leftovers Alive
Kleenex - Let it Out
Volkswagen - Rumor
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