UltimateBet. Ultimate Fighting Championship. Ultimate Weekend.
Monday, April 20, 2009 - UB Marketing
Montreal, Canada felt ridiculously electric this weekend. For those of you have yet to catch any sports highlights, tens of thousands of people descended on Canada’s second-biggest city for the promise of an ultimate weekend. And they were attracted there by a lot more than just poutine, a French delicacy consisting of fries, cheese curds and gravy.
The big deal in town was UFC 97. That’s Ultimate Fighting Championship for those of you who have been living under a rock. You couldn’t go anywhere in the city without hearing people talk about it. I hit Schwartz’s, the world-famous deli, for some smoked meat and the place was packed with UFC fans. I must have heard the names Chuck Liddell and Anderson Silva uttered at least 97 times.
Making Ultimate Fighting Championship even more ultimate than ever before was UltimateBet’s sponsorship of the Montreal event and several fighters.
Silva vs. Leites, Liddell vs. Rua, Soszynski vs. Stann, Kongo vs. Hardonk, and Marshall vs. Magalhaes were five of the fights in which one of the players sported the UB logo on his ass.
I had the privilege of witnessing the event first hand and I gotta tell you it was unreal. From the moment I set foot inside The Bell Centre, or Le Centre Bell as they say in French, you could totally tell why UB chose to sponsor Ultimate Fighting Championship. And it’s not just the fact that we share the word ultimate. This sport is all about fierce competition and fast action, just like UltimateBet’s online poker tables. And UFC fans are ridiculously passionate about the sport, similar to how UltimateBet is such a strong online poker community made up of players who are passionate about both our amazing site and online poker.
We invited a few players down to Montreal for UFC 97. PATIZZIE, an Ultimate ICON, was one of them and he joined a few members of the UB marketing team for dinner before the event. If you wanna experience once-in-a-lifetime events on a regular basis, become an Ultimate ICON by elevating you RAI$E Status Level.
Soszynski and Marshall crushed their opponents, so as sponsors we’re pretty thrilled about that. The rest of the UB-sponsored fighters put up a good fight, but were ultimately defeated, including Chuck Liddell. I’m not gonna lie to you, it took me about 5 minutes to pick up my dropped jaw after he lost.
Anyway, other than Chuck Liddell’s defeat, it was an amazing weekend. And this is just the start of UB’s relationship with UFC so get ready for some crazy stuff from marketing launching soon. I’ve said too much. Now someone’s gonna kick my ass. Hopefully it won’t be Soszynski or Marshall.
Tags: Chuck Liddell, Hardonk, Kongo, Leites, Magalhaes, Marshall, Rua, Schwartz, Silva, Soszynski, The Bell Centre, UFC, UFC 97, ultimate fighting championship
